DSA’s Green New Deal campaign hosted a chapter-wide, 3-session training series in coordination with the Growth & Development Committee on how to create, assess, and build a Green New Deal-style campaign. The series was attended by over 50 comrades across 40+ chapters.
This is an updated version of our 2022 chapter training, now featuring case studies from LA, NYC, and Cleveland.
Session 1: Components of a strategic pressure campaign
Facilitators: Wren P (At Large), Marc K (LA), Daniel G (NYC)
- Theory of Change
- Socialism is the solution
- Building for Power
- Breaking Down a Campaign
- Case study: NY’s Build Public Renewables
- Identifying a Winnable Demand
- Case study: LA’s Green New Deal for Public Schools
Session 2: Identifying Targets, Opponents, and Supporters
Facilitators: Nicole M (NYC), Akshai S (Clevland), Rashad X (NPC, Lakefront)
- Identifying the Target
- Types of targets
- Where does their power come from?
- Developing a Power Map
- Case study: Cleveland Public Square
- Using the Powermap for Organizing
- Organizing the base into DSA, and allies into a coalition
- Intentional recruitment
Session 3: Building a Team and Executing Strategy
Facilitators: Claire M (Metro DC), Lori (LA), Jeff (Austin)
- What It Will Take to Win a GND
- Using the demand to build the base
- Building a coalition to win
- Strategy vs. Tactics
- The Anytown Transit Expansion Campaign
- Building a Campaign Team
- Assemble a team
- Making adjustments